Ernesto, buddy, give me another beer.
Sure, man.
Ernesto? Why do they call you Ernesto?
Oh, you haven’t yet heard the story?
Which story?
You know, I have been a bartender in this bar for almost 10 years now.
And it has become a common thing that people look at me and take pictures of me.
At first, I wondered why. Until, I asked somebody.
What is the secret?
It has turned out that I had a famous twin brother. I’m sure that you know him.
Who’s that?
Well, he has earned world-wide fame through his books.
He also lived in Key West for quite a while.
Oh, now I understand. You mean Hemingway.
Have you read his books?
No, I’ve heard that they’re OK but I don’t care for books myself.
However, I’ve come to like him because his books and his looks have brought me cash.
How is that?
I have studied his life just a little bit and I’ve learned to make myself look like him.
Now I mix the famous Hemingway daiquiri and tell people about “my” life.
And it works – they like it and they come back.
Cool. I could use that in my business.
Who do I look like?
H-m-m, let’s see, maybe Bud Spencer…?